Cannon and Cannon was formed in 2010 by Sean Cannon and his brother, Joe. Being proud rural Norfolk boys, they initially set about sourcing fresh, seasonal and distinctive local produce for markets around East Anglia. The discovery of a producer of cured meats inspired them to find out more about the fledgling industry in Britain. It was clear that demand was outpacing supply, and many of the artisans required support in marketing and promoting their produce.
A stall at Borough Market followed as the team found more and more people producing stunning cured meats. The Market has proved to be the perfect place to showcase an ever evolving selection of the nation’s best charcuterie.