Thomas, our founder, in a bold decision to counter the law, sold his cognac as medicine through pharmacies, changing the name of his 3 star cognac to 3 crosses, Tre Kors in Norwegian. The story caught on quickly, and as the queues started forming outside pharmacies, the brand grew more and more famous. Norway is still our biggest market today, four generations down the line.

Cognacs from Bache-Gabrielsen Available to sample at the show

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